The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! stock market forum bashing competitor Wild Oats Market. He is now facing investigation by the SEC, which is trying to figure out what law(s) he broke.
Talk about needing appropriate crisis response to preserve your reputation! Give me a call, John, you need me!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com