Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source.
I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, social media is not a completely new invention, but simply a new and expanded means of communicating. By understanding this, you make it much easier to convince unbelieving decision makers to include these platforms in their organizations overall crisis management strategies.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/