The spread of misinformation can often be more damaging to a company than any real crisis. This is especially important in smaller organizations, where workplace rumors can cause enough concern and insecurity that morale and productivity suffers, and your best employees may decide they’d be better off working elsewhere. Rumors may even be passed along to customers and competitors, damaging your position in the marketplace. Your best approach is to be proactive.
As this quote from Jacquelyn Lynn’s article, “Controlling Workplace Rumors,” explains, when rumors catch hold within an organization or among its customers it can be a slippery slope that often leads to the company scrambling for some type of crisis management. You can find her full article and much more in our latest Crisis Manager Newsletter.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/