After working with SEO guru Chesa Keane of TAO Consultants for some time, we have established a working relationship that is both interesting to the both of us as well as extremely valuable to our online crisis clients.
In my latest Media Bullseye column, REPUTATION MANAGEMENT ONtheLINE, I explore some of the strategies we use to help with negative online reputations that website owners are experiencing. Chesa shares her five biggest mistakes organizations and individuals make regarding their online reputation and some of the key elements to the SEO reputation management strategy we use to help them overcome their difficulties and set them back on the road to being the “good guys” in their industry.
Remember, unlike gravity, on the Internet what goes up will never come down. If you have negative commentary directed toward your website, your brand name or your corporate/personal identity, you need help.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com