Simply stating your case and letting it lie is a path that leads quickly to crisis. Unfortunately for many, this realization comes long after the time to act has passed. Recently, a WebWorkerDaily article interviewed several crisis management experts, including Jonathan Bernstein, and offered these thoughts on the right way to handle things:
“…simply saying something that seems sufficient to you, but does not address the concerns of the public or your client, is not a productive way to handle a crisis. Certain statements must be made and actions taken to show those watching that you take the situation seriously.”
Your apologies and the ways in which you make amends speak volumes to the public. A genuine, caring response can do wonders for your reputation, while a halfhearted effort will only provide cannon fodder for your critics and the media.
Interestingly, this precept applies to some news of the day, the Tiger Woods “Making Amends” press conference. Jonathan Bernstein was interviewed by national radio talk show host Laura Ingraham right after that event, and commented on her blog.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/