And what can it do for me?
Many business owners are still unsure what the purpose of social media is. Most have the general idea that it can be used for some type of marketing or communication, but the actual ins and outs are a mystery, and they often approach it from the wrong angle. In this quote from a post on the k2media blog, Kate McKinney describes the relationship between business and social media:
The bottom line is this: social media for businesses is about marketing – and lead generation and sales and reputation management AND customer service. YOU can’t decide that it’s going to be about only one or two things in that list. Your customers will decide for you. So you’d better be ready.
The only way to be ready is to prepare, and train, for potential situations. In addition to this, there needs to be some sort of base established. While it is better than nothing, it’s just not enough to create social media accounts when the need for crisis management arises. You won’t have the followers, and people looking for information won’t even think to visit your page unless you’ve established that relevant news and information will be posted there.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/
Comments 1
Thanks for the mention, Jonathan. Great point about building a presence and a following before the crisis occurs, if you expect to use social media to help you deal with the crisis.