It’s no coincidence that Twitter is in the news daily. The success of the platform is obvious, and the question is no longer how to convince clients that they should use the service, but, as an article from Affinitive’s Social Media Playground says, how to use it to meet your specific goals, whether they be marketing, communication, crisis management or simply driving traffic to other sites.
As a brand there are a variety of ways you can interact with your existing and potential consumers, or your target or aspirational audiences (or all of the above). It isn’t as simple as a micro statement. Like anything else – the tone, the audience, and the approach can vary based on how the deployment of Twitter would impact your business objectives.
While time will tell if Twitter will becoming an enduring figure in social media, its versatility and constantly growing audience have certainly put it on the right path.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/