Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
This quote, taken from the official guide “Twitter 101 for Business”, summarizes exactly why it is so important to have a presence on Twitter. The social media darling’s capabilities, which allow organizations to keep a finger on the pulse of, and rapidly respond to statements from, the general public, are an invaluable resource for crisis management. If you haven’t yet joined the Twitterverse, hop on the bandwagon and take advantage, before it passes you by!
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/