While the onset of a crisis can be devastating, it will only hurt your business further if you develop tunnel vision and put a halt to everything in order to handle the issue. This quote from part three of a five-part blog series by The Wordmonger, a professional PR group, explains why:
Communication is key to the crisis management process – but so is the safety of your employees, customers and the community, operating within the law, making sure your business still does business, guaranteeing your suppliers and staff are paid and ensuring your records and data are safe.
In order to be successful, crisis management should serve the best interests of the entire business, not only one aspect.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/