Crises can strike quickly and vary widely in both scope and type, but there are some general rules that hold fast for nearly every case. An article, posted today on suite101.com, a marketing and PR site, discusses some of these steps, including one which I consider to be vital to success, transparency:
The message could express integrity, transparency of the process, openness, accountability, mission statement, community-based, long standing established partnerships, etc. Give as much relevant and accurate information as possible about how the company is responding. This builds public and media trust!
Winning over the public and media means that they will be much more accepting of any messages you wish to convey, making crisis management significantly easier.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/