It was not long ago that the name Toyota was on the tip of everyone’s tongue, and the talk was anything but positive. After briefly ducking out of the spotlight, the Japanese automaker is attempting to mount a comeback, starting with new statements promising improvements in safety and communications. The Associated Press reports:
Toyota said Monday it is inviting four outside experts to help beef up quality controls at the recall-battered automaker under a program that began in March to review defect measures.
Toyota Motor Corp. said it was tackling a number of improvements, including analyzing each accident and consumer complaint more thoroughly and boosting communication with journalists and other outsiders to be better at ensuring quality.
Publicly seeking outside counsel may be a good move for Toyota after the criticism it received for a lack of transparency during the entire recall fiasco. Although its reputation was considered nothing short of sterling before the accelerator problems surfaced, the manufacturer still has a lot of crisis management to do.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/