Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities:
Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But so are the headaches of managing all that communication with consumers—sorting through hundreds of messages, crafting the right responses, planning promotional campaigns, keeping track of it all. And keeping track of what people are saying to each other about your company, your competitors and your industry on Twitter isn’t easy, either.
Day by day, Twitter’s use as a crisis management aid and customer-service tool continues to skyrocket, and if the frequency with which the social-media juggernaut has been grabbing headlines is any indication, we have yet to see the peak of its popularity. With such a large audience eagerly absorbing every bit of information, you can’t afford to miss out on the full potential of Twitter.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/