Be ready for online crisis response…or else
The Internet is the center of information today. What this means for businesses is that when a crisis breaks, their fans, critics, and everyone in between will flock to the Web for the latest details. If this happens and the business has no web presence, then things get ugly, and fast.
In an article for this week’s Crisis Manager newsletter, social media expert Lisa Chapman describes a crisis where a small group of angry bloggers caught direct sales giant Amway unprepared for online crisis management, costing the company hundreds of millions and further damaging an already-battered reputation in the process.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/