Tiger Wood’s crisis management, or lack thereof, has been the subject of intense scrutiny and criticism since his car accident early November 27. Since then he has mostly allowed others to control his story, and, as we often tell our readers, that is one of the biggest mistakes anyone can make. An AP article today featured interviews with several public relations professionals, including BCM President Jonathan Bernstein. The article concluded that:
When Tiger Woods’ break from golf ends, he’s unlikely to regain his crown as one of the world’s most valuable pitchmen, even if he gets back to winning tournaments and convinces people he’s changed.
We’re not ready to reach that conclusion ourselves – yet — but Tiger’s reputation will take time, patience, honesty and humility to be fully repaired.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/