When handling a crisis, it is always in your best interest to control your own story. If one declines to do this, then it’s guaranteed that someone else will do it for you. The torrent of rumors and speculation surrounding Tiger Wood’s recent car accident is a perfect example of this, as a recent AP article points out:
He was the ultimate control freak, whether with a 7-iron in his hand or a microphone. But, as Woods is so painfully learning now, even he can’t control everything.
At some point he’ll have to talk with the troopers. More importantly, at some point he’ll have to talk to his fans.
If not, the Internet rumor mill will keep churning. If not, the rampant speculation will be passed off as fact.
Both him and his team, including spokesman, staying silent goes again the grain of good crisis management. The longer he allows the rumblings to continue, the more he undermines his credibility and the harder it will be to rebuild his reputation once the full story comes out.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/