Tiger Wood’s fall from grace has also revealed an oxymoronic weakness in technology outsourcing and consulting firm Accenture, which just dropped Woods as both its primary endorser and brand symbol. A current Ad Age article explains:
If only the $23 billion consulting giant could have brought in outside help to help it better manage the risks involved with putting its entire brand in, um, bed with a single celebrity. Surely there must be a “risk management” expert out there it could have hired.
Oh, wait: Accenture is a risk management expert.
From the company’s website: “Our risk-management solutions help organizations protect and increase economic and shareholder value by transforming the risk management function from one that operates through a series of isolated transactions to one of strategic scope and importance.”
But wait. There’s more. Accenture, some years back, was a spin-off from accounting giant Arthur Andersen, which was destroyed as a company because its actions destroyed its reputation. You would think that Accenture, with that parentage, would have known better than to fail in properly assessing their own risk.
Accenture has some serious work ahead to repair the reputation and financial damage their poor planning may have caused.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/