As subscribers to my Crisis Manager newsletter may know, I am none too fond of Best Buy due to their consistently poor customer service. Unfortunately, a recent post on The Consumerist gives another example of Best Buy’s incredibly bad customer service that only serves to cement my opinion.
Properly training and preparing all levels of employees, from top CEO’s to truck drivers and low-level customer service reps is an important part of any reputation management strategy. With the power of the internet lack of preparation means one bad move could cause a ripple effect that trashes even an established reputation.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com