Crisis management is not a science. Although there are certain tenets that most in the field hold true, a situation that merits one reaction today may require a completely different tactic the next time you encounter it due to shifts in public opinion, the ways we communicate, or other outside forces.
In the latest edition of his Monday Morning Media Minute newsletter PR professional Jerry Brown digs deeper into this subject using examples from our nation’s history to illustrate how the “rules” of crisis prevention and response can change.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com