Social media holds more power than ever when it comes to communication.
The web is a social instrument. It always has been. Now, more than ever, there are clearly defined tools — mechanisms that enable you and me to share, post, respond, comment, and connect to our community or other people’s communities in a meaningful way. Meaningful is relative. For me personally, it might be sharing pictures with friends and family, reconnecting with people from high school, and sending out the occasional random thought. Meaningful? Maybe not.
For countless large corporations, the social network represents an opportunity to promote, inform, sell, inspire, entertain, and most importantly, connect — connect to a ready audience of individuals who are just looking for the next brand to endorse online. They want the connection.
In this quote from an iMediaConnection article, Tony Hoskins, principal of POP, explains what makes social media so meaningful in today’s world. With individuals and businesses both constantly seeking out and creating new connections, communication is more important than ever. For crisis management, this presents some danger because of the speed and volume at which harmful information, true or false, can travel. The new opportunities, though, far outweigh the negatives. By establishing these all-important connections and banking the good will of stakeholders, organizations can better weather the initial stages of a crisis and take advantage of active communication to establish a public resolution.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/