Almost every public relations professional has, or will, manage a client’s communications in a crisis situation. We all know the drills. But, how many of us have been on the other side, crisis management for the plaintiff’s side; working for the organization that wanted the publicity to continue.
In a recent blog post, PR vet Spencer Maus expands on these words by using a real-life crisis management case study to demonstrate the difference between trying to turn the tide of a crisis and making effort effort to build it further. As the article illustrates, although the strategies for both offense and defense may seem similar, minute differences in approach can shift the balance between between success and failure.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/