The Internet is the largest media outlet in our known universe. It has already pushed the once mighty newspaper to the brink of extinction and television can hardly compete with the barrage of information the ‘net provides. This medium has spawned a new breed of reporter that blurs the line between amateur and professional, what I call “The I-Reporter.”
In my latest Media Bullseye column I discuss this new breed of reporter as well as some strategies to assist your organization should you find it in the midst of an online crisis.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com