Social media is a valuable tool, but misuse it and you could be in trouble. Whether your purpose is crisis management, marketing, reputation management, or simple conversation, if you don’t mind your manners you could find yourself or your business ostracized from these online societies.
In order to help avoid that, Web Worker Daily has posted their “10 Golden Rules of Social Media.” My favorite was number four, Respond.
The burden of response can be great, but it can be lessened by using the right tools and crowdsourcing answers. A quick response is more important than ever, and thanks to search tools, alert apps and other services, it is possible to achieve. Don’t be a dam in a conversation flow.
We’ve all seen this in action; from the bad, as in the massive #amazonfail campaign, to the good, like Domino’s smooth handling of their YouTube debacle. Even if you have zero clue as to what’s gone wrong, a simple acknowledgement will buy you both time and respect.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com