Social media has exploded onto the scene, bringing promises of more interaction with, and among, customers. This platform, which appears to be a marketers dream, has also shown itself to be dangerous, most recently causing trouble for corporate giants Johnson & Johnson and Pepsi.
In her guest article from the latest Crisis Manager newsletter, Karen Mallia, Assistant Professor at the University of South Carolina, explores the role Twitter and blogs played in these incidents, as well as the crisis management steps taken by each organization.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/