Last week’s Business Matters podcast, now available as a 20-minute .MP3 file, took a look at the various aspects of Toyota’s landmark crisis by interviewing several professionals, including Bernstein Crisis Management President Jonathan Bernstein, on what it all means to Toyota and their customers. Although the recall is already being used as a lesson in crisis management because of Toyota’s numerous missteps, this story is not over. While it will be a difficult, the company will have the opportunity to repair its reputation.
The BCM Blogging Team
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