Social media continues to create waves as more and more organizations and influential individuals climb on board. The advantages these platforms provide for crisis management are clear, as a recent blog post by social media consultant Richard Stacy explained:
Social media allows you to communicate directly with the people you need to influence, without having to rely on the filter of the media. This can make it easier to get information out much quicker, to dampen concerns and emotions and to limit the extent to which a crisis can develop or spread.
With the public expecting ever-faster responses to crises, the tricky thing will be knowing what new social media tools will prove popular, and useful.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/