Is this a wake-up call for YouTube about expectations and reputation? It only took one week for YouTube Rewind 2018 to become the most disliked video of all time, at the time of this writing now carrying a staggering 14 million dislikes and counting. The annual review video is a …
Bad Apology/Good Apology ft. YouTuber Logan Paul
Mistakes happen. You’ll be judged on what you do next. YouTubers are a controversial topic. If you’re a teen or young adult it’s likely you have your own favorites that you’ve spent hours watching, and you may even feel deeply connected to a streamer you’ve followed through their daily lives. …
Checkers Drops the Bun with Weak Crisis Response
Poor response to a predictable crisis compounds damage Burger joint Checkers, also known as Rallys in some areas, is the latest fast food chain to find itself in crisis thanks to a stomach-turning video posted to social media. While the identity of the original poster is unclear, several individuals have used …
Why You Shouldn’t Copy the “I Quit” Video
Immortalized online…but is it a good thing? The latest YouTube video to go viral features a young woman quitting her job in what most certainly is a creative manner, but was it a smart move? Let’s watch: Marina Shifrin is the woman in the video, and it was filmed at …
Viral Video Crisis Management: Riley Cooper
NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …
FedEx Gets Crisis Management Right
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …