Below you'll find a list of all posts that have been tagged as “VW”
A federal judge in Detroit Friday signed off on what could be one of the last big developments in the Volkswagen diesel emissions scandal, ordering the German maker to pay a $2.8 billion criminal penalty negotiated as part of a settlement with the U.S. Justice Department last January. The ruling …
Reputation by association is a real part of doing business today Volkswagen’s emissions scandal has resulted in widespread damage to the company, whether it’s displayed by lost sales, direct payouts or, in this case, former customers scattering in order to protect their own reputations. According to reports, Best Buy’s “Geek …
Lack of communication and sluggish response compound and already bad situation Most everyone was surprised when Volkswagen sales stayed strong immediately following the automaker’s emissions scandal breaking. While stock price tumbled, dealers were reporting that cars were moving off the lot just fine. Now, that story is changing. According to …
Will the PR effort be enough to push VW out of its rut? Although the facts behind its scandal are still murky at best, Volkswagen is moving ahead with its crisis management plan. The embattled automaker ran a full-page ad in major newspapers this past Sunday which not only boldly …
A slow and painful way to destroy a reputation When the Volkswagen scandal first broke we specifically told several publications that the automaker needs to avoid a “death by 1000 cuts” scenario wherein bad news comes out bit by bit, re-igniting the public’s attention each time. Well, if you’ve been following …
