Latest statement is the first step to recovery for the troubled airline After a…turbulent (so sorry, couldn’t resist) couple of weeks, United finally has its head on straight. The company’s 4/27/17 press release was on the money, and although it can’t undo the mistakes that came before it can set the …
Reputation Risk – Creeping Out Your Customers
Are companies going too far in trying to provide the ultimate customer experience? Would it creep you out if your flight attendant walked up to you and wished you a happy birthday out of the blue? That’s precisely what a Gawker article claims is happening on United Airlines thanks to …
United Gets it Right with $0 Ticket Crisis Management
Perhaps the airline has learned from painful experience Could it be that United Airlines has learned something from the series of crisis management mistakes it’s made over the past couple years? The company accidentally priced some fares at $0 on its website recently, which meant an unspecified number of customers …
Yeah We Lost Your Kid, So What?
Appallingly poor online crisis management from United Airlines United Airlines was riding a wave of social media success following the Olympics. With Facebook contests and Twitter stunts accompanying pictures of returning athletes embracing United staff, the campaign was a mounting success. Suddenly, the Monday after closing ceremonies, a new and …