United Gets it Right with $0 Ticket Crisis Management

Posted on: 18, Nov 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Perhaps the airline has learned from painful experience Could it be that United Airlines has learned something from the series of crisis management mistakes it’s made over the past couple years? The company accidentally priced some fares at $0 on its website recently, which meant an unspecified number of customers …

Yeah We Lost Your Kid, So What?

Posted on: 29, Aug 12

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online reputation management, social media 1 Comment

Appallingly poor online crisis management from United Airlines United Airlines was riding a wave of social media success following the Olympics. With Facebook contests and Twitter stunts accompanying pictures of returning athletes embracing United staff, the campaign was a mounting success. Suddenly, the Monday after closing ceremonies, a new and …