Tesla Goes Above and Beyond in the Name of Safety

Posted on: 22, Nov 15

Erik Bernstein recall crisis management Leave a Comment

Putting customers (and reputation!) first in the midst of industry-wide concerns Tesla Motors already has a reputation that far outshines its competitors. Its emphasis on service and customer care has supplemented the straight-out engineering power of the company as its been demonstrated time and time again. In an era where …

Tesla Nails Crisis Management for Viral Car Fire Video

Posted on: 06, Dec 13

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

A demonstration of effective crisis communications Electric vehicle pioneer Tesla Motors has hit a couple of speed bumps this year. First was a dustup with the NY Times, and then one of its vehicles caught fire after a collision and video of the event quickly went viral. What do you …