Strategic communications crucially align messaging with organizational goals across PR, leadership, and crisis management for brand consistency and resilience.
Strategic Approach is Critical to Communications Success
Posted on: 11, Mar 24
Negative Customer Experiences Lead to Crises
Posted on: 18, Jun 15
Don’t let negative encounters become crises Negative customer experiences are often passed off as someone “having a bad day” or excused with statements like, “nothing would make them happy”, but the reality is that dismissing these incidents is setting yourself on the road to crisis. Yes, sometimes there is nothing …
Handling Workplace Emotions Following a Disaster
Posted on: 19, Dec 13
[Editor’s note: The following guest post from Dr. Vali Hawkins Mitchell and Kristen Noakes-Fry takes a look at an aspect of crisis management for which many managers are extremely unprepared.] When I arrived in New York City in September of 2001, I knew what my job was, even though my mind …