Below you'll find a list of all posts that have been tagged as “social media”
Become the source or risk your reputation Today’s public expects immediate answers. They want to hear about a crisis, type a few words into Google, and have the full story pop up. If they don’t get that, they’re headed to Twitter and Facebook to see what information is available, or …
Three pros bring crisis management to your computer or tv, live and archived The Crisis Show’s second episode is up for those of you who missed the live broadcast last night. This week, hosts Jonathan Bernstein, Rich Klein, and Melissa Agnes had plenty of fodder. To kick things off our …
Talk crisis management with the pros Tonight marks the first episode of The Crisis Show, a broadcast featuring the talents of Bernstein Crisis Management president Jonathan Bernstein, crisis/litigation expert Rich Klein and social media pro Melissa Agnes. Together, they will provide crisis management analysis for high profile and currently breaking …
Fast response, genuine feeling, lead to success In what can only be described as a crisis management nightmare scenario, popular beer maker Heineken was blindsided by a picture of a dog fighting ring surrounded by banners promoting its product. The photo quickly went viral, and looked to be snowballing into …
One false report can spiral out of control in a flash As use of social media by legitimate news outlets rises, so too do the opportunities for irresponsible reporting to plunge individuals and organizations into crisis management mode. If you thought reporters that skipped that pesky “fact checking” part of …
Don’t bury your head in the sand when it comes to crisis management If you’re working in social media or crisis management, it’s probably safe to assume that you’re set up on Google Plus. Unfortunately for Google, it’s also pretty safe to assume that you’re ONLY there to have another …
Today’s guest post comes to us from our colleague Melissa Agnes, who has made a name for herself guiding organizations through social media crisis management. Give it a read, and learn what you need to know about… The Impact of Social Media in Today’s Crises Social media has taken traditional …
Spend extra time with major players in social media In a crisis management situation you’ll be taking fire from many directions, and sometimes just monitoring and responding to inquiries on social media can take more time than you’ve got. When you’re at risk of getting overwhelmed, finding ways to engage …
It pays to have everyone on the same page when it comes to crisis management Crisis management professionals and legal teams have historically had a relationship full of clashes, with one wanting to communicate profusely and the other seeing new legal threats emerge with every spoken word. Now that social …
Fighting crime with social media His Twitter account is so popular that, he says, even the thieves in his village follow him. One night his phone rang at 4am warning him that thieves were invading a school teacher’s house. He tweeted the message – and within minutes, villagers had gathered …
Does Inaccurate Information Require Crisis Management? If information is not accurate does a company still need to address it? The answer is a resounding “yes”. The days of ignoring something and hoping it goes away are long gone. Today, if an issue is ignored it is considered true until proven …
Use negative attention to create positive content When Ragan.com went looking for comment from companies on 24/7 Wall Street’s most-hated companies in America list, seven of ten either declined to comment or literally didn’t respond. Writer Matt Wilson asked several crisis management professionals why this might be, and BCM president …
Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, and you throw that right in the garbage. If a …
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …
We saw just how well quickly implemented changes work with Bank of America’s recent debit card fee debacle, but obviously leadership at the Susan G. Komen for the Cure foundation didn’t catch the memo before sparking its own crisis management situation. The people have spoken, though, and following a massive …
