Below you'll find a list of all posts that have been tagged as “social media”
Master this aspect of social media crisis management It’s becoming increasingly common for frustrated or upset stakeholders to, instead of picking up a phone, take their complaints straight to social media. Often, these posts are made in the heat of the moment, and can be quite vicious. Sometimes it’s warranted, …
Listen up for clues about incoming crises You’ve established crisis management plans and your people are trained. Good to go, right? Well…kind of. Even with excellent preparation, it still takes time to mold messaging specifically to fit the situation, and, especially if you’re a larger organization, to get the green …
The health of your reputation relies on you The notorious Los Angeles chapter of the Better Business Bureau has been shut down by its national parent organization. The move, which many L.A. business owners could have told you is long overdue, came as a result of the chapter’s, “pay for …
Launch issues leave EA in dire need of crisis management Many of us have fond memories of playing SimCity, building networks of roads and utilities, adding amenities and ultimately destroying it all via alien invasion. Now, fast forward ten years to last Tuesday, when the latest incarnation of the wildly …
[Editor’s Note: We’re pleased to bring you this guest blog post from one of our more prolific “virtual friends,” Brad Phillips. Not only does he discuss a very important new aspect of information security and crisis prevention, but he also coins a term that I think will become an industry …
Twitter Crisis Comms Still Lack Ingredient We’ve criticized Twitter in the past for its robotic crisis communications, which regularly lack any semblance of the human touch that is practically demanded these days. Oh, you’ll certainly receive notification if, as in the example below, your information may have been compromised, but …
Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …
Errant tweets, offended followers and weak crisis management – a bad combination The city of Vaughan, located a bit north of Toronto, was the latest organization to find itself in crisis as a result of rogue tweets. Last week, in the midst of a snowstorm, the following tweet went out …
You can defuse many crises just by saying, “We hear you.” These days, it’s just as likely that a stakeholder with a question is going to turn to social media as pick up a phone and call your customer service line. Yet statistics show that some 70% of inquiries from …
Don’t make this crisis management mistake, control your social media accounts Chances are, unless you’re a very small organization, someone (or several someones) besides the CEO or president is running your official social media accounts. In fact, it’s quite common for higher ups in organizations we speak with to not …
Vendors in crisis management mode after horse meat found in “beef” burgers Last week many shoppers in the UK and Ireland were dismayed to hear that they very well may have eaten horse meat when consuming what they believed to be pre-made beef burgers sold in several popular supermarket chains. …
Wily protestors turn Facebook app against company, creating need for crisis management An attempt to engage consumers via Facebook backfired for Cheerios last month when anti-GMO protesters turned the company’s new custom app to their own purposes. The protestors flooded Cheerios’ page created with the app originally intended to foster …
Don’t make promises you can’t keep, or you’ll find yourself in need of more crisis management Make sure that you are realistic with your planning, and with the promises that you make to your customers and suppliers. It is better to keep customers informed with regular updates explaining exactly what …
Ugly employee actions create reputation management crisis for retailer We’ve seen a growing number of YouTube-based crises created not by the actions organizations themselves, but those of employees. Domino’s was one of the first high profile cases, and this month Walmart joined the list. Four employees of a Pikeville, Ky. …
What crisis communications “must-do” did Twitter miss? If you have a Twitter account (and who doesn’t at this point?) you may have witnessed a bit of crisis management first-hand earlier this month. When a widespread security issue within the service put a large number of accounts at risk of being …
