Social Media as a Crisis Management Tool

Posted on: 01, Jul 13

Erik Bernstein crisis communication, crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, Twitter Leave a Comment

Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …

Cubs Player’s Twitter Complaints Cost Him

Posted on: 19, Jun 13

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

Personal Crisis Management 101: Don’t trash talk your employer online! It continues to amaze us how prominent individuals post on social media as if nobody else is watching. News flash: EVERYONE is watching! Just look at the case of former Chicago Cubs third baseman Ian Stewart, who further reduced his …

Crisis Management Tactics: Online Reputation Management

Posted on: 17, Jun 13

Erik Bernstein crisis management, crisis preparation, Crisis Prevention, crisis public relations, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, PR resources, public relations, reputation management, social media, strategic reputation management Leave a Comment

Protecting your good name online is key to success Welcome to another entry in our Crisis Management Tactics series! Today we’re discussing a tactic that many are familiar with, but few have mastered – online reputation management. Right now, most organizations are still operating with a serious handicap when it …

Durex Didn’t Practice Safe Facebook

Posted on: 13, Jun 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, public relations, social media Leave a Comment

A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …

AussieMite’s Social Media Crisis Management Revisited

Posted on: 11, Jun 13

Erik Bernstein crisis communications, crisis management, crisis management expert, crisis management tactics, crisis planning, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

We revisit the embattled Australian company’s situation after the flames die down The hallmark of an intelligent business isn’t that it never encounters trouble, but rather how it manages to continue on afterwards. In a recent blog post, we blasted AussieMite‘s abrasive social media crisis management for stakeholder backlash against …

NSA Snooping Creates Reputation Crisis

Posted on: 08, Jun 13

Erik Bernstein crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

New revelations create negative backlash for organizations involved At first, you might think the revelation, oh, sorry, “allegations” that the National Security Agency and the FBI have been tracking info on everything from phone use habits to e-mails and social media messaging would be a major crisis for the organization. …

AussieMite’s Social Media Crisis Management #Fail

Posted on: 05, Jun 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management 1 Comment

Horrible handling of Twitter comments leads to further reputation damage It seems like we just discussed one big marketing blunder down under, but unlike that example, in this case the organization involved turned what was already a reputation ding into a full-blown mess. Drawing negative attention The makers of AussieMite …

Canseco Strikes Out with Oddball Crisis Management

Posted on: 30, May 13

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

Aggressive online behavior is a major no-no Last week, controversial ex-MLB slugger Jose Canseco took an oddball approach to crisis management after discovering he was under investigation in the alleged rape of a Las Vegas woman. Canseco immediately took to Twitter to discuss the situation, repeatedly sharing the full name …

Dream Tours Florida Wrecks Reputation, Fails Crisis Management

Posted on: 22, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

Ethics count, people Pursuing shady practices may make you some extra bucks, but the cost will far outweigh the gains when you’re eventually outed. Just look at Dream Tours Florida, the high-end travel company that’s been making a mess of crisis management ever since the New York Post exposed its …

Defining the Roles of Traditional vs Social Media

Posted on: 15, May 13

Jonathan Bernstein communications, crisis communications, crisis management, ethics, Facebook, fact checking, Jonathan Bernstein, public relations, reputation management, social media, Twitter 7 Comments

Social media’s role should be to bring information to us quickly.  Traditional media’s role should be to bring information to us accurately. That distinction came to mind recently after I witnessed the horrendously inaccurate traditional media reporting about the Boston Marathon bombing, which was often fed by an apparent desire …

Hyundai’s Crisis Management for Suicide Video

Posted on: 04, May 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, public relations, reputation management, social media Leave a Comment

Always consider the feelings of your audience When it comes to attempts at “edgy” marketing, it’s easy to go too far, creating a self-made crisis. Late last month, Hyundai raced into crisis management mode after an online video featuring its hydrogen fuel cell-powered Hyundai x35 literally brought many viewers to …

Social Media as a Disaster Response Tool

Posted on: 28, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, disaster response, Erik Bernstein, Jonathan Bernstein, social media 1 Comment

How are we using social media to better react when disaster strikes? Social media barely came into its own as a disaster response tool after the devastating 2010 earthquakes in Haiti, but in a few short years it has become the go-to medium for getting things done in the midst …

Communication Tips for Tragic Events

Posted on: 26, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online reputation management, public relations, reputation management, social media 1 Comment

You can’t continue with messaging “as usual” when things are anything but Throughout the crises past week, we saw examples of both individuals and organizations whose communications made them look uncaring, foolish, or both. That’s why, when we read an excellent article titled, “How to Communicate in the Midst of …

Social Media Crisis Management in Cairo

Posted on: 03, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, online reputation management, PR, public relations, reputation management, social media, social media crisis management, Twitter Leave a Comment

A single tweet can create serious consequences We’ve examined many cases of organizations landing themselves in need of crisis management as a result of poorly planned tweets, but the latest Twitter dustup may have larger ramifications than rumblings in the court of public opinion. This past Wednesday, the @USEmbassyCairo account …