AussieMite’s Social Media Crisis Management #Fail

Posted on: 05, Jun 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management 1 Comment

Horrible handling of Twitter comments leads to further reputation damage It seems like we just discussed one big marketing blunder down under, but unlike that example, in this case the organization involved turned what was already a reputation ding into a full-blown mess. Drawing negative attention The makers of AussieMite …