SeaWorld's Hashtag Disaster

Posted on: 06, Apr 15

Jonathan and Erik Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

Before you launch that “hot” new hashtag, stop and think about what could go wrong What’s it going to take for people to learn that you can’t just slap up a hashtag and assume the outcome will be a positive one? From huge organizations like McDonald’s and British Gas to …

“Blackfish” a Whale of a PR Problem for SeaWorld

Posted on: 17, Nov 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Any PR is good PR? Think again. Recent years have seen the old adage, “any PR is good PR” disproven on a regular basis, and the story of Seaworld in the wake of “Blackfish”, the documentary that cast a dark light on the park’s operations, is another prime example. SeaWorld …