Below you'll find a list of all posts that have been tagged as “reputation management”
Today’s guest post comes to us from our colleague Melissa Agnes, who has made a name for herself guiding organizations through social media crisis management. Give it a read, and learn what you need to know about… The Impact of Social Media in Today’s Crises Social media has taken traditional …
Spend extra time with major players in social media In a crisis management situation you’ll be taking fire from many directions, and sometimes just monitoring and responding to inquiries on social media can take more time than you’ve got. When you’re at risk of getting overwhelmed, finding ways to engage …
It pays to have everyone on the same page when it comes to crisis management Crisis management professionals and legal teams have historically had a relationship full of clashes, with one wanting to communicate profusely and the other seeing new legal threats emerge with every spoken word. Now that social …
Fighting crime with social media His Twitter account is so popular that, he says, even the thieves in his village follow him. One night his phone rang at 4am warning him that thieves were invading a school teacher’s house. He tweeted the message – and within minutes, villagers had gathered …
The following is a guest article from frequent contributor and director of crisis communications for Triad Strategies, Rick Kelly. If you missed Part One of this story, head here first. The Ryan Braun Saga: Part Two We who practice crisis communications for a living are intimately and sometimes painfully familiar …
Don’t go corporate in a crisis The blog post came Wednesday. Tatty Devine, a handmade jewelry company in England, posted photos of its own designs next to designs sold at international affordable jewelry retailer Claire’s. The response was explosive. More than 200 people commented before Tatty Devine closed the comments, …
Does Inaccurate Information Require Crisis Management? If information is not accurate does a company still need to address it? The answer is a resounding “yes”. The days of ignoring something and hoping it goes away are long gone. Today, if an issue is ignored it is considered true until proven …
Use negative attention to create positive content When Ragan.com went looking for comment from companies on 24/7 Wall Street’s most-hated companies in America list, seven of ten either declined to comment or literally didn’t respond. Writer Matt Wilson asked several crisis management professionals why this might be, and BCM president …
Sometimes you can’t prevent a crisis The combination of social media influence and a breakneck media cycle has made the first 24 hours after a crisis breaks more critical than ever. On March 1, Jonathan Bernstein will present, “Communicating in Crisis: The First 24 Hours,” a Communitelligence webinar. Focusing on …
Don’t sink your own ship! Never interrupt your elders. 60 Minutes last night aired an interview with House Majority Leader Eric Cantor. Correspondent Leslie Stahl was questioning the Congressman about the need for bi-partisan cooperation and said even Cantor’s hero, Ronald Reagan, compromised and raised taxes. At that point, Cantor’s …
Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, and you throw that right in the garbage. If a …
We saw just how well quickly implemented changes work with Bank of America’s recent debit card fee debacle, but obviously leadership at the Susan G. Komen for the Cure foundation didn’t catch the memo before sparking its own crisis management situation. The people have spoken, though, and following a massive …
Crisis management 101 pays off for gaming company Crisis management professionals are very much aware of the reputation issues that negative discussions on Twitter, Facebook, and certain forum communities can bring. When gaming company N-Control ran afoul of its stakeholders via a marketing consultant’s short temper (Quote: “We do value …
this one will help your crisis management Communication is the cornerstone not only of crisis management, but also much of business. In order to bring stakeholders the answer, product, or service that they want, you need to understand WHY they want it. This can be difficult to explain, which makes an …
Sometimes the right crisis response is to delete Retailer Lowe’s is in the midst of a social media breakdown, as thousands of racist comments flood a post on their Facebook page explaining why it’s pulled advertising from the TLC show, “All American Muslim.” Media across the country caught wind of …
