Below you'll find a list of all posts that have been tagged as “reputation management”
When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …
Improperly stored private information leads to a heck of a crisis Hackers who broke into the Corporate Car Online servers must’ve felt like it was Christmas morning when they came across a TEXT file listing everything from credit card numbers and private flight numbers to personal preferences and records of …
Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …
What goes around, comes around in the world of business Leo Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century, and for good reason. In a time when advertising meant putting out copy-heavy ads in which consumers had to have a …
Communicating with humility is key in times of crisis You would expect big CEOs to have learned from Tony Hayward’s mid-spill yacht race debacle, but many still don’t seem to understand that how they conduct their personal lives is equated directly to how much they care about the crisis their …
An ugly joke and no crisis management leaves the network deluged in social media hate NBC’s annual New Years Eve bash was tainted by a thoughtless, tasteless, and downright stupid joke cracked by comedian Natasha Leggero, a guest on the show. We’ll let you see the clip first, then talk …
Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch company leadership is, having to repeatedly do crisis management for …
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact that there were no glossy ads, TV broadcasts, Twitter campaigns …
What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …
A healthy dose of doubt will stop many crises before they start It feels great to have everybody agreeing with you constantly…until those yes men nod their heads to a decision that lands your organization in ruins. When you’re talking crisis management musts, the doubting Thomas is one man you …
The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …
[Editor’s note: Reader Kim May pointed us to this story of the latest crisis management tactic being employed by Tesla Motors as it fights for acceptance among regulators and the public.] Electric carmaker Tesla Motors has been under (pardon the pun) fire since YouTube video of one of its vehicles …
Asking stakeholders to voice their opinion when you know your reputation is in the dumps is a bad idea Interactive social media events are a great way to connect with stakeholders and build your brand’s reputation, but several major brands have already learned the hard way that these events can …
Still convinced a single post can’t cost you your job? Everyone gripes about their job from time to time, but now, instead of meeting up with a friend or picking up the phone, many choose to vent on social media for the world to see. While we can understand the …
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
