Below you'll find a list of all posts that have been tagged as “public relations”
Reputation issues could plague the city long after the Games are gone The opening ceremonies for the Rio Olympic Games are less than a week away, and yet the very same issues we discussed in December 2015 (and then some!) continue to plague the event. Teams from several countries arriving …
Catching product issues before they create big problems is key to reducing the reputation impact of recalls There has been a serious increase in recalls over the past several years. In large part this is due to greater awareness – consumers are VERY aware of how to let companies and their peers …
Shocking number of orgs have PR departments but are utterly unprepared to face a crisis Awareness of the need for crisis management is on the rise, but once in a while we see a stat that makes us realize just how far we have to go. In a recent Nasdaq/PR …
Evaluating the social network’s crisis messaging Data breach announcements aren’t the big news that they once were, in large part because just about all of us have received several by now. That said, people are still (quite understandably) concerned when they know their data has been exposed, and how you …
Being ready in advance is key to mitigating damage Social media mishaps can turn into crises in the blink of an eye. The best way to prevent a single incident from turning into a costly crisis is to leap into action the minute you spot the warning signs. You can’t …
Helpful information for crisis management and PR as a whole Knowing how to work with the media, how reporters use essential tools like the internet and social media platforms, and what shapes the coverage you see on a daily basis is a must for any type of public relations. Because this …
The two go hand-in-hand As much as those at the helm of a good number of old-school organizations may want it to go away, the trend of choosing products and services based not only on price point or features, but also on how much you like and agree with the …
Is review management part of your overall crisis management plans? With your stakeholders trusting online reviews more than ever before, now is the time to make improving your ratings an integral part of day-to-day crisis management activity. Whether you run a restaurant, doctor’s office, investment group, or any other type …
My how things have changed! At the core of nearly every aspect of crisis management you will find communication. Even if you consider yourself a master of crafting the right message, there’s no arguing that the precise “how” of transmitting ideas, instructions, and explanations is constantly shifting. We came across …
A partial response leaves plenty of room for problems What happens when a supposedly trusted piece of software creates a major vulnerability in the systems on which it’s installed? Is the software’s publisher responsible? And, if so, what actions should they take? Over the weekend details emerged about the dangers …
Will the PR effort be enough to push VW out of its rut? Although the facts behind its scandal are still murky at best, Volkswagen is moving ahead with its crisis management plan. The embattled automaker ran a full-page ad in major newspapers this past Sunday which not only boldly …
Sharing valuable lessons with the community As announced recently, we decided to start giving away the formerly $10 PDF version of Jonathan Bernstein’s media training manual, Keeping the Wolves at Bay. Now, from Bernstein Crisis Management’s Home Page, you can choose to download the media training manual or any of these …
A slow and painful way to destroy a reputation When the Volkswagen scandal first broke we specifically told several publications that the automaker needs to avoid a “death by 1000 cuts” scenario wherein bad news comes out bit by bit, re-igniting the public’s attention each time. Well, if you’ve been following …
Hot tips for killer headlines Coming up with solid headlines is a priceless skill for any type of PR. And, despite what many think, you don’t have to sit and wait for a lightning flash of inspiration. By applying a few simple principles you can start cranking out high quality …
Knowledge that will help keep your communications on point Knowing what communication platforms stakeholders prefer, along with how they’re actually using them, is key to delivering your crisis messaging on target. We discovered this HubSpot infographic that nicely displays how people make use of one of the premier social media …
