Below you'll find a list of all posts that have been tagged as “public relations”
Immortalized online…but is it a good thing? The latest YouTube video to go viral features a young woman quitting her job in what most certainly is a creative manner, but was it a smart move? Let’s watch: Marina Shifrin is the woman in the video, and it was filmed at …
If you’re not ready to be the face of your organization, don’t take the helm When you’re the face of your organization, you need to understand how to interact with the media. It doesn’t matter if you’re CEO of a corporation, captain of a football team, or, as in the …
Don’t let crises for your customers create more problems for you Refusal, or inability, to flex with circumstances is a surefire way to land your organization in need of crisis management, and recently our colleague Phil Cox brought a situation to our attention that really hammers this point home. Juliette …
Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …
Actions speak, loudly Harvey Mackay is not only a New York Times bestselling author, but he’s also the founder of a business, MackayMitchell Envelope, that proudly proclaims it has never lost a major account in 45+ years of doing business. Who better then, from whom to take a lesson in …
Newcomers to the field bring hunger, fresh perspective Graduates of communications programs are leaving school more prepared than ever to do the daily work required to excel in the fields of PR and crisis management. Of course, a student’s thesis is where they really get to flex the mental muscle …
Don’t make this major crisis management mistake A Chinese zoo has been accused of attempting to fool visitors by placing various not-so-exotic animals in cages marked for wild animals. In the most egregious offense, a Tibetan mastiff was passed off as a lion…at least until it began to bark. CNN …
Name-change ruckus draws massive attention to tennis pro’s candy line Done well, PR stunts can expose your brand or product to a whole new audience. We’re used to seeing them for blockbuster films or big-label product launches, but recently we saw an excellent example from an unexpected place – the …
Zero reputation management and a lack of ethics collide once again Apple has found itself on the losing side of quite a few legal cases over the past couple years, cases which have exposed the fact that the company isn’t shy about bending, or outright breaking, the rules when there’s …
Reviewed: Chris Syme’s “Practice Safe Social” Add this one to your summer reading list While there are a lot of people talking about social media, very few of them are real experts. Chris Syme has been in the trenches since social media got started. Her extensive work with higher ed …
Education is a highly effective effective means of crisis prevention Our government has very clearly realized that one of the best ways to do widespread crisis management and crisis prevention is through education. The CDC was one of the first major agencies to really embrace this strategy, and many have …
Take the opportunity to stand out from the crowd According to a new study from Weber Shandwick, Powell Tate and KRC Research, incivility is America has reached “crisis proportions.” A full 43% of respondents EXPECTED to experienced incivility within the next 24 hours, and the average number of times those …
NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …
Unfortunately for Weiner, no crisis management pro in his/her right mind is going near this case At this point, Anthony Weiner’s mayoral campaign has gone so far off the rails that we’ve begun to question whether it’s somehow been taken over by the producers of Saturday Night Live or The …
[Editor’s note: In this guest post, Rick Kelly, director of crisis management at Triad Strategies, examines the still-ongoing Jerry Sandusky/Penn State crisis, and explains how a lack of crisis preparation put the organization in an even deeper hole than the one already created by Sandusky’s actions.] Crisis management and crisis …
