Below you'll find a list of all posts that have been tagged as “public relations”
The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little problems before they become big ones, but if you don’t …
Social media crisis management advice that applies for all types of organizations The 2010 volcano eruption in Iceland was one of the first tests of airline’s abilities to do social media crisis management for a major event. While it was a few years back now, the lessons shared in a …
Knowing when things aren’t working out is an undervalued crisis management skill William “Bill” Vaughan was an American columnist and author best known for a celebrated collection of insights published in the Kansas City Star’s “Starbeams” column. While his focus wasn’t crisis management at all, he had a clear idea …
Talk about bad press… Landing on anyone’s “most hated” list is a sign that you may be in trouble, but finding yourself among 24/7 Wall St.’s “10 Most Hated Companies in America” means you’re in desperate need of crisis management. How were the companies chosen? Let’s look at the criteria: …
Major brands backing Games prepare nervously for potential troubles The Sochi Winter Olympics is indisputably the most tense Olympic Games in many years. Mired in politically-charged debate since the announcement of its location, concerns over everything from mass protests and flash mobs to acts of terrorism have everyone involved on …
Another weak response to big trouble You’d expect every cruise company to be well-prepared to spring into crisis management for just about any incident after the myriad troubles that plagued the industry over the past year. But the more than 600 passengers who got way too familiar with their tiny …
Setting plans for broad categories of events can help you cover all the bases It’s undeniable that planning and preparation are critical to maximizing your crisis management ability. At the same time, if you try to create a specific plan for every possible event you’ll soon find yourself with a …
Look past the heated tone and understand the issue at hand We don’t think anybody’s going to dispute the brilliance or business savvy of Bill “Microsoft” Gates, so let’s get right into this week’s Crisis Management Quotable: “Your most unhappy customers are your greatest source of learning.” — Bill Gates …
What NOT to do when it comes to crisis management for negative reviews While online reviews have exploded in popularity, and are given more credence than ever before, the actual laws addressing the topic are still a bit murky. In what could become a precedent-setting case, online retailer KlearGear.com is …
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
A Lesson in Crisis Avoidance [Editor’s note:This is a particularly timely post from Rick Kelly, as Chris Christie joins the ever-swelling ranks of public figures who have fallen from grace (or at least risked it big time) by letting their personal feelings triumph over common sense.] This Sept. 12, 2013 …
From 500 BC to the year 2014, some things only grow more true with time Confucius is a man who needs no introduction, a man whose philosophical thoughts are still repeated on a daily basis thousands of years after his death. Of course crises are no modern development, so it …
Improperly stored private information leads to a heck of a crisis Hackers who broke into the Corporate Car Online servers must’ve felt like it was Christmas morning when they came across a TEXT file listing everything from credit card numbers and private flight numbers to personal preferences and records of …
Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …
What goes around, comes around in the world of business Leo Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century, and for good reason. In a time when advertising meant putting out copy-heavy ads in which consumers had to have a …
