Below you'll find a list of all posts that have been tagged as “public relations”
Considering how stakeholders will react to change is key The impact of stakeholder trust on reputation and the bottom line is at an all-time high, yet organizations are burning what little faith their proponents have left on a daily basis through penny pinching, poor customer service, or a simple lack of …
Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …
[Editor’s note: The following post comes to us from friend and colleague Janine Hills, founder and CEO of Vuma Reputation Management. While it’s normal to feel a crisis is nothing but negative, Janine presents a strong argument for the advantages to be gained by facing difficulty head-on.] Adversity has its …
17th century wisdom that’s even more true in the 21st This time around, our Crisis Management Quotable comes to us courtesy of a 17th century Spaniard who wore many hats, from scholar and philosopher to army chaplain. A single lie destroys a whole reputation of integrity. — Baltasar Gracián The meaning …
Financial services firms still feeling the pain from sullied reputations The events of the past half-decade (or more) have left the average American utterly untrusting of those in the financial industry, for good reason. Although obviously there are exceptions to the rule, the bad behavior displayed has left a lasting …
Was the popular chain’s crisis management a four-star effort? The data breach at P.F. Chang’s came to light in mid-June of this year, with the organization claiming to have learned of the situation June 10. Crisis management started out in troubled waters when a massive number of news organizations and …
Another example of stakeholders’ power to force change The food and drink industry has come under fire on issues from health to environmental practices. Now, feeling a financial squeeze, The Consumer Goods Forum, an industry network including some 400 organizations from 70 countries around the globe, is announcing sweeping changes …
Double-checking is never a waste of time when it comes to crisis management Late last month the White House made headlines when it accidentally exposed the CIA’s top officer in Kabul, Afghanistan. In case you missed the story, here’s a rundown, from a Washington Post article by Greg Miller: The …
When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …
[Editor’s Note: The following post from Jerry Brown’s Monday Morning Media Minute newsletter addresses the issue of conducting crisis management without creating more risk through the methods and verbiage you put to use.] I think it’s safe to say things aren’t going well when you feel compelled to tell employees …
Duck and cover is not a crisis management strategy Leave it to a legendary college football coach to understand dealing with the media! Paul “Bear” Bryant spent 25 years as the University of Alabama’s head coach, amassing an absolutely incredible 323-85-17 record and chalking up an immense number of press …
30 Lessons from 30 Years of Crisis Management Jonathan Bernstein got his start in crisis management when he helped launch one of the earliest crisis communications practices in the U.S. as part of a national PR office. Branching off to form Bernstein Communications, which would later become Bernstein Crisis Management, …
Why taking care of angry customers is a crisis management concern Making a habit of upsetting your customers is a sure path to crisis, yet many organizations still aren’t managing to keep folks happy. With the average consumer checking social media before making any major purchase and bad experiences being …
What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links from search results. This subject was the topic of some …
More proof that nobody is invulnerable to cyber attacks In the last Crisis Manager of 2013, we predicted cyber crises would explode this year, and explode they have. What was once a fringe crime that often went unnoticed by both victims and the media has become big business, and it …
