Strategic communications crucially align messaging with organizational goals across PR, leadership, and crisis management for brand consistency and resilience.
Strategic Approach is Critical to Communications Success
Posted on: 11, Mar 24
5 Tips: How to Select a Crisis Management Consultant
Posted on: 13, Nov 20
5 Tips: How to Select a Crisis Management Consultant Choose the right crisis management consultant with this advice from an expert First, what IS a crisis management consultant, at least in the world of PR? Well, the best analogy we’ve ever seen is that of firefighting. If you want to …
Marketing During A Pandemic (Without Creating Crises)
Posted on: 16, Apr 20
Protecting your reputation is critical when marketing and advertising [Editor’s note: We’ve all seen some seriously tone-deaf marketing messages going out as everyone works to cope with the coronavirus pandemic, so we thought this reminder from PR and marketing expert Megan Licursi was quite timely.] Advertising during today’s pandemic can …
Sorry Joan Jett, Reputation Does Matter
Posted on: 19, Sep 19
[Editor’s note: Today we’re pleased to share a guest post from Australia-based crisis pro Tony Jaques and his Managing Outcomes newsletter. While what exactly constitutes a “bad” reputation certainly varies depending on factors including industry, past behavior, success level, and many more, to not care at all is rarely …
Crisis Management Consultant Talks Epstein and #MeToo Reputation Management With MarketWatch
Posted on: 16, Jul 19
As the wave of #MeToo allegations rolls on and major bad guys like Epstein grab headlines, Bernstein Crisis Management president Jonathan Bernstein shared thoughts with MarketWatch on how some of these folks have managed to continue operating in public after being busted for egregious offenses, why the same tactics …
Are Logical Fallacies Hurting Your Crisis Communications?
Posted on: 16, Jun 18
Stay away from bad logic if you want to avoid inviting criticism Logical fallacy is a term you hear thrown about a lot, especially if you keep track of politics. Put simply, logical fallacies are errors in reasoning. Though they come in many forms, all logical fallacies are constructed to …
Why your official spokesperson isn’t the only one who needs media training
Posted on: 26, Sep 17
Is a lack of preparedness for media interest leaving you vulnerable to crisis? So you have an official spokesperson and they’re media trained to the point that they’d get your message across no matter what the situation. That’s a valuable asset to be sure. But, are they the only one …
Four ways to lie and why they’re a crisis management risk
Posted on: 25, Sep 17
Don’t let dishonesty creep into your communications Lying is a funny thing. While it’s widely accepted that purposely stating something that isn’t true is classified as a lie and wrong to do, people convince themselves that other forms of lying aren’t so bad. As a kid I was told there are …
Air Force Academy Leader Provides Textbook Lesson in Communication
Posted on: 24, Sep 17
Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was …
HBO’s “Confederate” – When a Press Release is the Wrong Approach
Posted on: 10, Sep 17
The announcement of HBO’s new show, “Confederate,” which takes place in an alternate timeline where Southern states successfully seceded from the union and slavery remains legal, was already bound to draw criticism. It’s pretty much the definition of a touchy topic. The way the show was announced, however, created even …
How Much Could Bad Customer Experiences Cost Your Company?
Posted on: 26, Aug 17
Failing to keep customers happy is a crisis management concern We’ve all had them – that one terrible customer experience that left us saying, “never again.” Losing even one customer can hurt, and oftentimes truly bad customer experiences impact far more than that. The headlines have been flooded with big …
Why You Need the 3 C’s of Credibility in Your Communications
Posted on: 26, Jun 17
3 simple items guaranteed to improve your messaging Credibility. It’s what every communicator strives for, especially when you’re discussing a crisis situation. And, it’s what many communicators fail to achieve – not through lack of speaking or writing skill, but because they’ve presented the information without demonstrating the Three C’s. The …
Amazing Collection of Review Management Stats
Posted on: 23, Apr 17
Hard facts on why YOU should care about online reviews 68% of millennials trust online reviews most For every star a business gets in their rating, their sales revenue will increase from approximately 5-9% 22% of consumers will not purchase a product after reading just one negative review about it …
Princess Cruises’ Crisis Comms for Dirty Secret
Posted on: 12, Dec 16
How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …
Crisis Management Quotables…on Getting Your Pants On
Posted on: 22, Sep 16
Don’t get caught with your pants down when it comes to harmful misinformation The Right Honorable Sir Winston Churchill knows a thing or two about crisis management, having been a driving force in UK politics through the first and second World Wars. His career requires little recap, so let’s move directly …