Below you'll find a list of all posts that have been tagged as “PR”
Be prepared before a crisis hits The worst time to test your crisis plan is in the midst of an actual crisis. Best practices call for anticipating every conceivable crisis that might threaten your organization, assembling your senior line managers and simulating how they respond in real time. We’ve worked …
Plan ahead to protect yourself When we sit down to discuss crisis management with clients, one of the first steps we take is to have them list what they see as their vulnerabilities. From internal problems like disgruntled employees and mechanical breakdowns, to external issues like supply line disruptions or …
Fast response, genuine feeling, lead to success In what can only be described as a crisis management nightmare scenario, popular beer maker Heineken was blindsided by a picture of a dog fighting ring surrounded by banners promoting its product. The photo quickly went viral, and looked to be snowballing into …
You can’t hide facts in the age of the ‘net When it became known that Dough Lynch, vice dean of the graduate school of education at the University of Pennsylvania, did not in fact have a doctorate as he claimed, the University slapped him with “sanctions”, but he kept his …
It takes a village to solve a crisis Like it or not, crisis management is a team activity. An individual may direct and coordinate the team’s efforts, but it takes input from every department to do things right. In a recent CPA Insider article, Lee Terry drew a colorful metaphor …
Stay honest, or your reputation will suffer No matter how badly you want more business, it never pays to deceive your customers. One reason is that it’s ethically wrong, another is that you never know if the person you’re attempting to fool has a larger audience than your average citizen, …
Everyone faces crises, take this advice to make it through It’s easy for small business owners to become lax in their crisis management. The constant appearance of multinational corporations’ troubles on the front page may lull them into a sense of complacency, assuming that their single shop or small chain …
One false report can spiral out of control in a flash As use of social media by legitimate news outlets rises, so too do the opportunities for irresponsible reporting to plunge individuals and organizations into crisis management mode. If you thought reporters that skipped that pesky “fact checking” part of …
Social media provides valuable platform for military crisis management On May 1, 2010, Naval Support Activities Mid-South experienced floodwaters that displaced over 300 families, single sailors and geographic bachelors, destroyed office buildings, stranded cars and shut off electricity and telephone services. After the first day’s flooding, David Crenshaw, NSA Mid-South’s …
Spend extra time with major players in social media In a crisis management situation you’ll be taking fire from many directions, and sometimes just monitoring and responding to inquiries on social media can take more time than you’ve got. When you’re at risk of getting overwhelmed, finding ways to engage …
It pays to have everyone on the same page when it comes to crisis management Crisis management professionals and legal teams have historically had a relationship full of clashes, with one wanting to communicate profusely and the other seeing new legal threats emerge with every spoken word. Now that social …
Crisis management for a thoroughly modern crime The corporate hack attacks perpetrated by the Anonymous collective are certainly not the first of their kind. However, the fact that the group gained access to unprecedented levels of information, penetrated top-tier government and corporate systems, and boldly claimed responsibility caught the attention …
Fighting crime with social media His Twitter account is so popular that, he says, even the thieves in his village follow him. One night his phone rang at 4am warning him that thieves were invading a school teacher’s house. He tweeted the message – and within minutes, villagers had gathered …
The following is a guest article from frequent contributor and director of crisis communications for Triad Strategies, Rick Kelly. If you missed Part One of this story, head here first. The Ryan Braun Saga: Part Two We who practice crisis communications for a living are intimately and sometimes painfully familiar …
Don’t go corporate in a crisis The blog post came Wednesday. Tatty Devine, a handmade jewelry company in England, posted photos of its own designs next to designs sold at international affordable jewelry retailer Claire’s. The response was explosive. More than 200 people commented before Tatty Devine closed the comments, …
