Below you'll find a list of all posts that have been tagged as “PR”
What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links from search results. This subject was the topic of some …
More proof that nobody is invulnerable to cyber attacks In the last Crisis Manager of 2013, we predicted cyber crises would explode this year, and explode they have. What was once a fringe crime that often went unnoticed by both victims and the media has become big business, and it …
Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …
How you react can make all the difference Let’s be real here – no matter how hard you try to avoid trouble, it’s not only possible, but also quite likely, that you’ll eventually encounter the need to do a bit of social media crisis management. Considering that the way you …
A push for change in the world of finance holds lessons for other industries Preventing reputation threats caused by customer dissatisfaction is a common goal of crisis management, and for the financial world (and many other tightly regulated industries) it has the added benefit of helping you avoid running afoul …
Another example of a social media crisis that should have been avoided Social media chats have backfired for large corporations like JPMorgan and McDonalds for fairly predictable reasons, yet their peers seem to be learning nothing as they voluntarily dive headfirst into troubled waters. For those still doubting the need …
A strong online reputation has quite a few benefits Getting serious about online reputation management is a win on many fronts. You’ll draw in more customers, head of crises before they can get started, and build a cushion of goodwill that will protect you from the impact of negative incidents. …
How should the embattled automaker react? What do you think is one of the most damaging pieces of information that could emerge when you’re in the midst of crisis management for a massive mistake? If you said evidence that you’ve made that same mistake more than once, you must be …
The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew out thousands of extremely creative, and often stomach-turning, tweets tweaking …
You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …
Having crisis plans in place will immensely increase your chances of coming out in one piece While we’re seeing an increase in the number of organizations that have crisis management plans, the vast majority of those plans are still woefully inadequate. In a recent interview, NFIB.com’s Adam Wren asked our …
Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …
[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email [email protected]] Whether you agree with his position or not, it’s undeniable that Rowe has natural crisis management …
Sometimes, the best people to learn from are the ones who started out doing things the wrong way. Oil baron John Rockefeller drew much criticism through his time in business due in great part to his handling of his competition. After decades of quietly using some not-so-nice methods to improve …
The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little problems before they become big ones, but if you don’t …
