Below you'll find a list of all posts that have been tagged as “online reputation management”
Consider carefully, or you could create your own crisis management scenario In Oakland, CA, a city where the burglary rate climbed over 40% last year, Mayor Jean Quan came under fire after members of the public discovered that a lockpicking class was being promoted in her weekly newsletter. An Oakland …
Twitter Crisis Comms Still Lack Ingredient We’ve criticized Twitter in the past for its robotic crisis communications, which regularly lack any semblance of the human touch that is practically demanded these days. Oh, you’ll certainly receive notification if, as in the example below, your information may have been compromised, but …
Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …
Errant tweets, offended followers and weak crisis management – a bad combination The city of Vaughan, located a bit north of Toronto, was the latest organization to find itself in crisis as a result of rogue tweets. Last week, in the midst of a snowstorm, the following tweet went out …
You can defuse many crises just by saying, “We hear you.” These days, it’s just as likely that a stakeholder with a question is going to turn to social media as pick up a phone and call your customer service line. Yet statistics show that some 70% of inquiries from …
Don’t make this crisis management mistake, control your social media accounts Chances are, unless you’re a very small organization, someone (or several someones) besides the CEO or president is running your official social media accounts. In fact, it’s quite common for higher ups in organizations we speak with to not …
Google caught tracking UK users after being busted in the States If you use any one of the massively popular i-products, we’d just about bet our hats that you’re accessing Google through Apple’s Safari browser on a regular basis. Whether looking up sports facts, driving directions or the best place …
Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition has claimed victory. Corporations are being held accountable by the public like never before thanks to the Internet. Beverage giant PepsiCo announced that it would no …
News outlets pile on leafy greens following findings from the CDC If we were spinach farmers, we’d be calling a crisis management firm today. In an example of how the way news is reported can create crises, most major news publications this week ran a story on the CDC’s latest …
Vendors in crisis management mode after horse meat found in “beef” burgers Last week many shoppers in the UK and Ireland were dismayed to hear that they very well may have eaten horse meat when consuming what they believed to be pre-made beef burgers sold in several popular supermarket chains. …
New threats hold potential to create crisis management woes As computers and mobile devices continue to become deeper entwined with all aspects of our daily lives, the potential dangers presented by cybersecurity breaches become exponentially more worrisome. Cyberheist News recently published its “13 Predictions for 2013,” and below we have …
Avoid sexism in messaging, or find yourself knee-deep in crisis management With the U.S. women’s rights movement approaching 165 years in action, one would expect organizations to assiduously avoid sexist comments in their communications. Of course, if every organization did the right thing, then what fun would we have writing …
Don’t make promises you can’t keep, or you’ll find yourself in need of more crisis management Make sure that you are realistic with your planning, and with the promises that you make to your customers and suppliers. It is better to keep customers informed with regular updates explaining exactly what …
Crisis communication from the health-centric grocery chain in response to biosolids controversy We know more about the food on grocery shelves today than ever before because instead of buying whatever produce or meat is in front of them, consumers are asking questions and demanding answers. The most recent stomach-turning fact …
Poorly chosen spokesmen create crisis management scenario Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates …
