Below you'll find a list of all posts that have been tagged as “online reputation management”
Perhaps the airline has learned from painful experience Could it be that United Airlines has learned something from the series of crisis management mistakes it’s made over the past couple years? The company accidentally priced some fares at $0 on its website recently, which meant an unspecified number of customers …
Without a strong reputation, your organization is in serious trouble We have a saying that is core to our crisis management, and really, business as a whole, philosophy – “your reputation is your most valuable asset.” Never has this been more true than in the past few years, and as …
Didn’t think we needed to say it, but don’t talk smack about charitable organizations… [Editor’s note: This post was written before the latest uproar over comments from Luluelmon’s CEO regarding body types, which we’ll be covering tomorrow!] Yoga outfitter Lululemon (say that three times fast) won acclaim for its handling …
A lot has happened in the fast-moving world of social media already this year The way we think about and make use of social media is constantly changing as new trends rise, the popularity of various platforms shifts, and the the market (whichever yours may be!) evolves. One way to …
Make sure you know who can see your posts! Have you been using the “Who can look up your Timeline by name?” setting on Facebook to keep your online actions hidden away from employers and coworkers? If you are, Facebook has an announcement for you; this setting is being removed! …
Should you really even need to be told? Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar, yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one …
Don’t let crises for your customers create more problems for you Refusal, or inability, to flex with circumstances is a surefire way to land your organization in need of crisis management, and recently our colleague Phil Cox brought a situation to our attention that really hammers this point home. Juliette …
Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …
Actions speak, loudly Harvey Mackay is not only a New York Times bestselling author, but he’s also the founder of a business, MackayMitchell Envelope, that proudly proclaims it has never lost a major account in 45+ years of doing business. Who better then, from whom to take a lesson in …
Newcomers to the field bring hunger, fresh perspective Graduates of communications programs are leaving school more prepared than ever to do the daily work required to excel in the fields of PR and crisis management. Of course, a student’s thesis is where they really get to flex the mental muscle …
Can you be punished for writing a negative online review? In a suit that reputation management and hotel industry professionals alike will be following closely, a Quebec-area hotel is suing a former guest over a negative Tripadvisor review. Allegedly, Laurent Azoulay and his son checked into the four-star hotel, only …
Social media can be a valuable tool, or a painful nuisance. It’s all about the effort you put in. Far too much crisis management is done in reaction to negative circumstances, when the most opportune time is before trouble ever rears its ugly head. This certainly holds true for social …
Reviewed: Chris Syme’s “Practice Safe Social” Add this one to your summer reading list While there are a lot of people talking about social media, very few of them are real experts. Chris Syme has been in the trenches since social media got started. Her extensive work with higher ed …
Take the opportunity to stand out from the crowd According to a new study from Weber Shandwick, Powell Tate and KRC Research, incivility is America has reached “crisis proportions.” A full 43% of respondents EXPECTED to experienced incivility within the next 24 hours, and the average number of times those …
NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …
