Below you'll find a list of all posts that have been tagged as “online reputation”
The front desk person at a financial services firm I visited some time ago had a marvelous title on her nameplate, “Director of First Impressions.” She knew that she was in a make or break position for her firm, that initial opinions of new clients may well be influenced …
We hope you enjoy this reprint of a recent editorial from Crisis Manager, the award-winning crisis management newsletter. When a caller asked, “Can you unGoogle me?”, I have to admit it took me a second to respond. Though I chuckled at how this particular individual phrased it, asking if we …
Ducking responsibility is not an option Accountability is a word that’s thrown around a lot, usually by an angry mob of investors or other stakeholders just before they grab the proverbial pitchforks. And while it certainly appears in boardroom talks as well, dangerously often it’s as an abstract construct and …
Reputation management is more important than ever before Reputation. It can help your organization to succeed, or it can be the reason your doors close for good. Though the level of understanding regarding just how important reputation really is has skyrocketed over the past couple years, most organizations still aren’t …
With reputation translating into serious bucks you can’t afford to let yours slip Online reputation can make or break an organization today. Studies show Yelp rankings alone can raise revenue 5-9% for each one-star increase in rating, meaning helping to nurture and grow your reputation has a direct translation to making …
Protecting your good name online is key to success Welcome to another entry in our Crisis Management Tactics series! Today we’re discussing a tactic that many are familiar with, but few have mastered – online reputation management. Right now, most organizations are still operating with a serious handicap when it …
