The State of the Media

Posted on: 18, Apr 15

Jonathan and Erik Bernstein crisis management, crisis public relations, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, public relations, reputation management Leave a Comment

Staying on top of changes in media is a must Knowing how to work and optimize contact with the  media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to …

Crisis Management For When the Media Goes Too Far

Posted on: 02, Apr 15

Erik Bernstein Articles Crisis Response 1 Comment

Crisis Management For When the Media Goes Too Far By Jonathan Bernstein Expanded from version originally written for Arizona Attorney Everyone expects journalists to be pushy, to report facts less-than-accurately at times and to insist on a level of access to information that makes both attorneys and PR professionals cringe. …

Crisis Management Infographic: The 3 C’s of Credibility

Posted on: 10, Mar 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis management expert, crisis management tactics, crisis management training, crisis preparedness, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, crisis training, Erik Bernstein, infographic, Jonathan Bernstein, media crisis management, media relations, PR, PR resources, public relations, reputation management 6 Comments

Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, …

Lululemon’s CEO: The Nightmare Spokesperson

Posted on: 10, Nov 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, media training, public relations, reputation management 1 Comment

We don’t envy the crisis management team in this case Some people simply should not act as spokesperson for your organization. Unfortunately, when that person is your CEO, dissuading them from granting interviews may be difficult at best. Lululemon’s CEO Chip Wilson landed his company, which is still in recovery …

The Advantages of Multimedia Crisis Management

Posted on: 30, Oct 13

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, online crisis management, online reputation management, PR, public relations, reputation management, social media crisis management, social media reputation management Leave a Comment

Try a multimedia approach to help your crisis communications grab stakeholder’s attention Let’s be realistic – ANY communication you’re putting out these days is just a drop in the Internet Sea. How can you help ensure people, and specifically your stakeholders, receive and understand your message in a crisis situation? …

L.A.’s DWP – How NOT to Handle the Media

Posted on: 11, Oct 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media crisis management, media relations, PR, public relations, reputation management Leave a Comment

Communicating with media is a crucial crisis management skill Once upon a time, the thing to do when you came under scrutiny was batten down the hatches and avoid discussing the matter altogether. We’ve long since moved past that school of thought, but unfortunately many organizations insist on doing things …

Foot (Paw?) in Mouth Crisis Management from Chinese Zoo

Posted on: 06, Sep 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media training, public relations, reputation management Leave a Comment

Don’t make this major crisis management mistake A Chinese zoo has been accused of attempting to fool visitors by placing various not-so-exotic animals in cages marked for wild animals. In the most egregious offense, a Tibetan mastiff was passed off as a lion…at least until it began to bark. CNN …