Below you'll find a list of all posts that have been tagged as “Jonathan Bernstein”
[Editor’s note: Thank you to our colleague Tony Jaques for submitting this post on how crises tint stakeholder’s views of the organizations involved long after they’re gone.] One of the underestimated impacts of a crisis is the fact that every subsequent event is magnified through the lens of the original …
Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …
Differing viewpoints are essential to crisis management success Is there anyone more expert in crisis management than a successful battlefield commander? Not only are they tasked with applying limited information to make life-and-death decisions on a moment’s notice, but they must remain calm and precise, even while taking fire. Today’s Crisis …
Showing compassion without apologizing Apologies are powerful crisis management tools, but more and more often we’re seeing reputation-threatening situations that do not call for the ones taking flak to actually say “I’m sorry”. The most common situations are when organizations or individuals stand falsely accused, but other factors such as …
Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian …
Coast Guard’s willingness to ask for help meant this crew made it out alive When it comes to crisis management, having the humility to ask for help can mean the difference between a narrow miss and utter disaster. Nobody knows that better than the U.S. Coast Guard and the crew …
It’s easy to go too far when trying to grab attention through shock value Shock marketing can grab you some easy attention, but in many cases it’s really not the attention you’d like to receive. Take the case of Australia’s Wicked Campers, who was forced to remove sexist, misogynistic, and ridiculously immature slogans …
Don’t keep your employees in the dark When it’s time to go into full-on crisis management mode, many organizations are focused purely on A) cleaning up the situation, and B) communicating with outside stakeholders, whether that means customers, investors or the media. Here’s the problem with that – your employees, …
Having a plan in place means you won’t be left scrambling when crises appear In order to be as effective as possible, crisis planning needs to come before a crisis actually hits. While it is possible to create and enact a plan after things get messy, it’s never easy. In …
“We’re working on it” can buy more time than you expect When you encounter a crisis, the pressure to immediately make a statement is immense. Not only will your stakeholders be clamoring for you to talk, and angry if you don’t, but you also risk damaging rumor or innuendo taking root …
Understandably angry stakeholders and poor crisis management leave sports reporter in a bad spot ESPN anchor Stephen A. Smith won’t be stepping up to the mic for at least a week following his on-air comments regarding domestic violence – specifically that women should avoid “provoking” men into assaulting them. Smith …
Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …
Lack of much-needed compassion leaves bank’s communications falling flat Having a debit or credit card charge declined is both frustrating and embarrassing no matter who you are or what you’re buying, something we would expect a bank to be aware of. That’s why, when we spotted the below email from …
150 year-old wisdom that still applies today Ralph Waldo Emerson was a legendary speaker, essayist and poet who, perhaps not surprisingly for a man who published dozens of groundbreaking essays and delivered thousands of lectures, has a long list of quotes that have survived the nearly 150 years since his …
Considering how stakeholders will react to change is key The impact of stakeholder trust on reputation and the bottom line is at an all-time high, yet organizations are burning what little faith their proponents have left on a daily basis through penny pinching, poor customer service, or a simple lack of …
